Posted by: doreen in MyBlog on May 03, 2011
Craig was recently interviewed for two podcasts by The Path of the Blue Eye Project. The project is a set of online and offline initiatives designed to foster more knowledge sharing and collaboration among colleagues in the health marketing industry.
This 'provative and intriguing' series of interviews starts with the topic of Why Social Media Myths Abound in Public Health Communications (and many other types of marketing communications programs as well). It probes more deeply into his recent post 5 Fictions about Social Media for Public Health and Healthcare.
The second podcast in the series concludes the look at '5 Fictions' and then shifts to how we bring social marketing into the 21st century, using another of his posts, 10 What-Ifs for Social Marketing as a starting point.
It's an insightful look at the strategic thinking that goes into fitting social media and social marketing into relevant programs that facilitate social shifts. We hope you enjoy them and let us know what you think!