A short description about your blog http://socialshifting.net Sun, 19 May 2013 02:29:00 +0100 FeedCreator 1.7.3 http://socialshifting.net/blog/making-sarasota-a-digital-city We have been talking up how to create economic development opportunities in Sarasota through mobile health C&D (connect and develop) activities that emerge from partnerships with companies in this space and local assets to create a laboratory and model for a mobile (or wireless) health community. So we are very interested in what the Big Apple is doing with their Roadmap for a Digital City.  Already the New York City government engages over 25 million people a year through more than 200 digital ... Social Shift Fri, 03 Jun 2011 22:43:54 +0100 http://socialshifting.net/blog/the-contiguity-principle-for-mobile-health Craig just got back from the Mobile Health 2011 Conference at Stanford University where he was a member of the content team that developed the conference program and a chair for one of its opening sessions.<br /><br/><br /><br/>In the lead-off to his panel, Craig talked about the theory that underlies what we know works in mobile. The answer is 'contiguity.' Beginning with Aristotle, and tracing through learning theorists including Pavlov, Guthrie and Skinner, the idea that things that are in close re... Social Shift Tue, 10 May 2011 01:31:01 +0100 http://socialshifting.net/blog/2-new-podcasts-on-social-media-and-social-marketing Craig was recently interviewed for two podcasts by The Path of the Blue Eye Project. The project is a set of online and offline initiatives designed to foster more knowledge sharing and collaboration among colleagues in the health marketing industry.<br /><br/><br /><br/>This 'provative and intriguing' series of interviews starts with the topic of Why Social Media Myths Abound in Public Health Communications (and many other types of marketing communications programs as well).  It probes more deeply in... Social Shift Wed, 04 May 2011 04:46:17 +0100 http://socialshifting.net/blog/why-social-media-myths-abound-in-public-health The first installment of what is described as an "intriguing and provocative interview series with one of the world's most respected social marketing experts" (that's Craig), is featured at fyi:health marcomms at the Path of the Blue Eye Project. The first 10 minute podcast is devoted to an in-depth discussion of his recent post, 5 Fictions About Social Media for Public Health and Healthcare. He talks about the pervasiveness of the 'reach and engage' strategy rather than an 'attract and join' on... Social Shift Tue, 05 Apr 2011 01:03:56 +0100 http://socialshifting.net/blog/designing-brands-using-social-media Every organization, product and service has a brand - whether is has been deliberately crafted or simply happened while you were busy doing other things. There has been plenty of interest in how corporations, nonprofit organizations and government agencies can use social media to revive and realign their brands among existing or new priority groups. In designing brands with social media, IDEO offers case studies from Ford, CBS, Pepsi, Best Buy and Proctor & Gamble. Their takeaways include:<br />... Social Shift Thu, 31 Mar 2011 21:16:55 +0100 http://socialshifting.net/blog/adding-products-to-increase-behavior-change Many organizations become obsessed with the latest and greatest social technologies, new techniques such as transmedia storytelling, and other communication tactics without understanding that rhetoric and persuasion for improving health behaviors will lead to, at best, about a 5% change in behavior. <br /><br/><br /><br/>What else should you do? Well, we at socialShift suggest adding design and marketing to your toolkit. <br /><br/><br /><br/>Need a nudge? Read about the evidence on how adding a product to ... Social Shift Thu, 31 Mar 2011 02:04:19 +0100 http://socialshifting.net/blog/stories-for-sustainability Craig recently conducted workshops on the use of stories to help community-based, grant-funded programs who are in search of becoming self-sustaining. Some of the elements he helped participants focus on in developing their own stories involved answering these questions:<br /><br/><br /><br/>    •    What is the favorite part of your program, or the most important, that if nothing else you would want to see institutionalized or sustained in the community?<br /><br/>    •    If this were a person, how wou... Social Shift Thu, 17 Mar 2011 22:10:10 +0100 http://socialshifting.net/blog/the-assumptions-of-powershifting Wirearchy takes a look at Alvin Toffler's PowerShift - Knowledge, Wealth and Violence at the Edge of the 21st Century. Naturally, since we like 'shift' here, we had to take a look at the 25 core assumptions extracted from the book. Here are a few of our favorites:<br /><br/><br /><br/>1. Power is inherent in all social systems and in all human relationships.  It is not a thing but an aspect of any and all relationships among people. Hence it is inescapable and neutral, intrinsically neither good nor b... Social Shift Tue, 01 Mar 2011 22:53:28 +0100 http://socialshifting.net/blog/moving-to-a-more-responsive-context-for-mhealth Regulation of medical devices that "consist of a phone carried around by tens of millions of Americans and software that could have been written in a weekend" needs to be carefully approached writes Steve Downs of the Robert Wood Johnson Foundation. He focuses on the evolving regulatory environment for health and medical app developers and how it will accelerate or throttle the use of personal health records (PHRs) and the ability of people to become more fully engaged in their health care.. <br... Social Shift Fri, 25 Feb 2011 20:41:52 +0100 http://socialshifting.net/blog/when-it-may-be-time-to-change-your-culture Jasen Petersen writes about key indicators that it may be time to change the culture of your organization:<br /><br/><br /><br/>1. The results you need to achieve will be significantly more difficult to accomplish than past results.<br /><br/><br /><br/>2. The results you need to achieve will require a significant change in direction for the organization strategically. <br /><br/><br /><br/>3. The results you need to achieve will require a significant re-deployment or new deployment of people and/or resources. <b... Social Shift Fri, 18 Feb 2011 02:44:15 +0100 http://socialshifting.net/blog/the-cultural-shift-of-mobile <p>Mobile phones are shifting the consumer and business worlds more quickly than the experts have ever seen. That was the conclusion of the Google Think Mobile event in New York as reported in MobileMarketer.<br /><br/><br /><br/>The mobile trends noted at the meeting include:<br /><br/><br /><br/>1. Mobile platforms have hit critical mass<br /><br/>2. Mobile is global<br /><br/>3. Social networking is accelerating the growth of mobile<br /><br/>4. Consumers are shifting time to mobile usage<br /><br/>5. Mobile adverti... Social Shift Fri, 11 Feb 2011 21:50:00 +0100 http://socialshifting.net/blog/inspiration-for-social-media-campaigns We are often asked 'What are the best (or most successful) social media campaigns?' Monitoring and reviewing all of the social media campaigns that are conducted is well beyond our capacity, but we do know where to look. <br /><br/><br /><br/>Whether you are in government, nonprofit or commercial organizations, what makes a great social media campaign rests on understanding the changing role of the people you use to call the audience (pdf) and balancing the 5 Es of Education (or Inform), Engagement (m... Social Shift Wed, 02 Feb 2011 21:48:12 +0100 http://socialshifting.net/blog/cuttings-costs-or-reinventing-government <p class="MsoNormal">Louis Gerstner, the former CEO of IBM, has some interesting things to say today in The Wall Street Journal about cutting costs and reinvention in the government sector – though his observations are equally true for all types of organizations. Having gone through the process several times himself, his key learning: it’s not enough to just cut costs, sometimes what is needed is a new vision.</p><br/><p class="MsoNormal">“Americans do not want only a smaller government; they want ... Social Shift Tue, 01 Feb 2011 22:53:36 +0100 http://socialshifting.net/blog/social-sysytems-and-transformational-change From Tom Atlee's posterous:<br /><br/><br /><br/>"The only way to... reduce this habitual co-creation of messes, destruction, suffering, apathy, insanity and catastrophe, is to change the social systems that create them -- or, more accurately, change the social systems that cause US to co-create these problems over and over and over again. <br/><br/> If we created an economic system that accounts for the full social and environmental costs and benefits of economic activity -- a system that brought ... Social Shift Sat, 29 Jan 2011 22:34:34 +0100 http://socialshifting.net/blog/adding-to-the-what-if-conversation Alexandra Bornkessel (aka Social Butterfly) talks about shift and the addition of design to social marketing and community change efforts (something we totally agree with). She goes on to add 3 more items to our original 10 What-Ifs for Social Marketing.<br /><br/><br/><br/> What if public health wasn’t just about the message but also about the design, the system, the network and the environment?<br/> What if public health wasn’t just the responsibility of public health folks but resonated and too... Social Shift Thu, 27 Jan 2011 22:08:46 +0100 http://socialshifting.net/blog/essential-readings-for-online-community-managers FreshNetworks has compiled a list of 15 essential readings for online community managers. If you are you are using social networks or online communities in your social change program and haven't thought through these questions and issues you may want to dive into them here.<br/><br/> <br/>When does a community manger's job begin?<br/>The biggest mistakes an online manager can make.<br/>How to react if someone writes about your brand online.<br/>Should anonymous comments be allowed in your online community?<br/>How t... Social Shift Wed, 26 Jan 2011 01:59:05 +0100 http://socialshifting.net/blog/fight-against-fat-when-advertising-goes-bad "...the bigger problem in relation to obesity, and the more difficult one to counter, has been the growing sophistication of all facets of marketing to create an environment where highly processed and energy dense food is easily available to those living in developed countries. Over the past 30 years, consumers have been encouraged to eat more through highly sophisticated marketing activities, which includes supply chain management allowing easy access to convenience and processed food, l... Social Shift Wed, 12 Jan 2011 08:40:07 +0100 http://socialshifting.net/blog/diving-deeper-for-insights Gaining perspective on the 'say - mean' gap in our research (the differeneces between what people say and what they mean) is critical to the development of relevant programs to address health and social puzzles from the perspective of the people who experience them. Here are a couple of suggestions that stem from recent research into how people think and the methods we can use with them to uncover deeper meanings about their lives and the puzzles they face.<br /><br/><br/><br/> Limit group interviews ... Social Shift Mon, 10 Jan 2011 21:41:48 +0100 http://socialshifting.net/blog/10-what-ifs-for-social-marketing What if we... <br/><br/> didn't have target audiences - but co-creators<br/> didn't have distribution systems - but places where people could play <br/> didn't use focus groups - but designed research to fit the puzzle and people <br/> didn't assess knowledge and attitudes - but sought insight into people's motivation and values<br/> didn't start with analyzing people - but first assumed that it was something in their environment <br/> didn't create messages and stories - but focused on crafting ex... Social Shift Thu, 06 Jan 2011 21:02:24 +0100