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Apr 04
2011
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Why Social Media Myths Abound in Public HealthPosted by: doreen on Apr 04, 2011 Tagged in: Untagged
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The first installment of what is described as an "intriguing and provocative interview series with one of the world's most respected social marketing experts" (that's Craig), is featured at fyi:health marcomms at the Path of the Blue Eye Project. The first 10 minute podcast is devoted to an in-depth discussion of his recent post, 5 Fictions About Social Media for Public Health and Healthcare. He talks about the pervasiveness of the 'reach and engage' strategy rather than an 'attract and join' one that leverages the power of social media; old models of targeting and directive behavior change (or persuasion) that don't fit with the nature of the social media space; the fears that interfere with 'best use' of social media; the current state of the science for effectively using social media in public health and healthcare (and how the lack of an empirical base allows for the spread of even more myths); and what are alternative outcomes to behavior change that we should focus on in our work using social media.
Let us know what you think!
Let us know what you think!
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