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The new technology:
The consumer as participant rather than target audience (pdf).
Social marketing and public health intervention (pdf).
Discovering the activation point.
Human-centered design toolkit.
Discovering the activation point
Human-centered Design Toolkit
Social marketing and public health intervention
The New Technology: The Consumer as Participant Rather Than Target Audience
Social Marketing News Feed
Digital Social Networks and Health: Reviewing the Research and Evidence
A review of the research and evidence for the use...
New Books on Social Marketing
“This is it -- the comprehensive, brainy road map for...
Designing Community Campaigns For Weight Loss
Developing community and statewide initiatives to combat obesity has been...
Notable Change Events
The 2nd World Non-Profit & Social Marketing Conference
– 11-12 April 2011 Dublin Ireland
http://wsmconference.com/
Mobile Health 2011 at Stanford: What Really Works
– 3-5 May 2011 Palo Alto, CA
http://mobilehealth2011.eventbrite.com/
Social Marketing in Public Health Conference
– 15-18 June 2011 Clearwater Beach, FL
http://www.cme.hsc.usf.edu/smph/
Blog and Resources
Making Sarasota a Digital City
by
doreen
The Contiguity Principle for M ...
by
doreen
2 New Podcasts on Social Media ...
by
doreen
Why Social Media Myths Abound ...
by
doreen
Designing Brands Using Social ...
by
doreen
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