An internationally recognized expert in social marketing, Craig's work on several hundred social marketing projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts.

His work has earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America. He is a Fellow in the Society for New Communications Research and was elected as a member of the American Academy of Health Behavior. Dr Lefebvre holds faculty appointments in the George Washington University, University of Maryland and University of South Florida schools of public health.

Doreen Dziepak - engagement designer
Doreen is an established public relations and community engagement professional. She led the media relations, public education and community outreach programs for the Social Security Administration (SSA) in Michigan. Doreen also designed and conducted media relations and speaker’s bureau training for SSA’s management and front-line staff across the United States as well as for AARP volunteers.

As communication coordinator for an early childhood mental health system, her work earned four National awards for Excellence in Community Communications and Outreach. Doreen has also served as the Vice President for Development for Goodwill Industries of Greater Detroit’s Foundation Board.

You are a person, group or organization who is seeking to shift in a positive way the health and well-being of individuals and their social and physical worlds. For you, it's not just about changing people (like many other efforts focus on) - but also focusing on the organizations, communities and other social contexts in which they live.

People should be active partners in the process (co-creators). And we focus as much on the 'conceivers' and 'doers' of programs as the stakeholders and beneficiaries - the 'shift' is in their heads as much as it is in achieving improved health and social outcomes. You should be open to this shift as well.